On February 2, local time, according to Apple’s financial report for the first fiscal quarter of 2023 released by Apple, the total net sales were US$117.154 billion, a year-on-year decrease of 5%, the first year-on-year decline in revenue since 2019; net profit was US$29.998 billion, a year-on-year decrease of 5%. down 13%. Among them, the net sales of the iPhone business were US$65.775 billion, a year-on-year decrease of 8%.
Apple's 2023 first fiscal quarter's statistical cycle is about September-December 2022. In the Chinese market, iPhone sales are showing a polarized trend at this time. The 14Pro series is popular, and 14/14 plus is rarely interested.
In addition, during the same period, Apple's production end was also greatly challenged, and it will take some time for the supply chain to recover.
On the one hand, there are certain problems in the iPhone 14 series itself; on the other hand, there is a big problem in the supply of production capacity in the short term, and it is reasonable for its revenue to decline under the combination of internal and external.
